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Ontario Web Portal Helps Businesses Maximize International Market Potential

Ontario Web Portal Helps Businesses Maximize International Market Potential

Ontario is boosting access to resources for exporters with the new Magnet Export Business Portal, the first of its kind in Canada.

This new web portal will help connect Ontario exporters with the tools and content they need to succeed in international markets. The web portal will use highly intelligent, scalable, and leading technology to:

  • Eliminate the need for businesses to search through multiple websites, portals and programs saving them time, money and resources.
  • Remove the guesswork by delivering information that is targeted to the specific needs of each business.
  • Serve as a centralized trade hub in Ontario by bringing together export programs and services onto one platform.

As a key component of Ontario's Global Trade Strategy, the new Magnet Export Business Portal will make it easier for businesses to navigate through Ontario's trade ecosystem. By leveraging existing and emerging technologies to increase business intelligence, the province is driving diversification for all sectors through innovative programs and services.

Growing Ontario's businesses and helping them compete internationally is part of the plan to create jobs, grow the economy and help people in their everyday lives.

Quick Facts

  • The Portal will help to increase the province’s international trade performance over the next five years.
  • Magnet is a not-for-profit social innovation co-founded by Ryerson University, in partnership with the Ontario Chamber of Commerce, and has been developed for Talent Matching, Labour Market Intelligence and Research, and Organization and Community Support Services.
  • The intelligent networking platform that powers Magnet is provided by the WhoPlusYou Inc., which was incubated by Ryerson’s DMZ and is recognized for its ability to filter, curate and target communications to its end user.
  • The Magnet matching technology will be used in the new Magnet Export Business portal to match users to opportunities well beyond jobs, filtering and curating information that supports businesses, economic development and trade.

For more information, please visit



Ontario , business tools , recruitment , export supports , program information


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