ground breaking ceremony

Ontario welcomed an investment of $445 million by Ferrero Group, one of the world’s largest sweet-packaged food manufacturers, to expand the company’s production facility in Brantford. The upgraded facility will support the production of new products, including Ferrero’s first launch of a new product outside of Europe, and create 500 new jobs in Brantford.

As the largest private sector employer in the City of Brantford, Ferrero has been an integral part of Ontario’s manufacturing sector for nearly two decades. This latest investment will see their provincial workforce expand to over 1,800 employees. With a firm commitment to sourcing their key ingredients and packaging materials within Ontario, Ferrero’s expansion signals a strong vote of confidence in the province’s local farmers, suppliers and manufacturers.

By leveraging the Internet of Things (IoT) and advanced robotics to digitize production and improve productivity, the investment will see Ferrero’s production capabilities and capacity expand considerably, allowing for the launch of Ferrero Rocher chocolate squares in Ontario. Ferrero’s expansion will also support the development of new production lines for products, such as Nutella Biscuits, that had previously never been manufactured beyond its European locations.

In support of this investment, Ontario is providing $36 million in funding through the Invest Ontario Fund.