Aerial of downtown Brantford with #BrantfordTogether logo

Promoting and supporting local business

The City of Brantford Economic Development and Tourism Department is proud to launch a new social media campaign in support of our local businesses that are working hard to deliver their exceptional products and services to our community with minimal disruption.

The #BrantfordTogether campaign will run across the City’s social media platforms (Facebook, Twitter and Instagram) daily for the next few months. The campaign aims to support and promote local businesses and keep the community connected at a time when we are forced to stay apart.

The campaign will include business features on the Discover Brantford blog and Facebook page, topics for discussion on social media (e.g. what is your favourite Brantford-based podcast?), Isolation Challenges (e.g. write a positive Google, Facebook or Yelp review of a local business) and things to see and do safely outside in Brantford (e.g. walk the downtown core and view Brantford’s Public Art collection).

The Economic Development and Tourism Department includes Economic Development, Tourism, and the Brantford-Brant Business Resource Enterprise Centre (BRC). Together, these divisions work hand-in-hand with all businesses in Brantford, from small to large and across all industries.

 “We want to use our online platforms to help the businesses we work so closely with,” says Kevin Finney, Director of Economic Development and Tourism. “The purpose of this campaign is to support and promote our local businesses, and to encourage the sharing of positive news stories online. We will be featuring local businesses every day and highlighting the unique ways that they are adapting their services to be ‘open for business’ amid the COVID-19 crisis. The BRC team will also be offering weekly workshops that will directly address the current struggles facing small businesses.” 

In response to business needs received by Economic Development and Tourism staff, last week the Department responded by launching a COVID-19 Business Supports and Resources Webpage, which provides key information from all levels of government, stakeholder

organizations and access to informative online webinar sessions. It also houses the COVID-19 Local Business Impact Survey, which has received over 100 responses to date. Survey responses will be used to understand the current challenges facing business and direct solutions required in the immediate to long-term from all levels of government.

Small and medium sized businesses are the backbone of our economy, supporting at least 70 percent of all jobs in Canada, according to Statistics Canada.                                                

Local businesses make our community unique, help us stand apart from our neighbours, and keep our economy healthy and strong. Independent businesses also stand to suffer the most from prolonged closures because they don’t have the cash flow to weather a financial storm of this size. 

What you can do

Join us in supporting our local businesses by:

  1. Shopping and spending your money locally
  2. Liking, commenting and sharing the positive news stories about our community
  3. Writing positive reviews on Facebook, Google and Yelp
  4. Following us and other local organizations on social media for daily updates