
GreenMantra's innovative approaches to recycling attracted national attention in an article from the CBC. The company is spotlighted among two other start-ups but differentiated for its unique approach to upcycling post-consumer and post-industrial recycled plastics. Here is an excerpt:
"But is turning discarded styrofoam takeout containers back into things like new styrofoam takeout containers the best solution?
Jodie Morgan, CEO of Branftford, Ont.-based GreenMantra doesn't think so.
"We believe that plastic in general is a fairly low-value product," she says. "And then we spend a lot of money collecting that product, sorting that product, processing that product all so it can go back into … a relatively low-value end product."
She thinks in order to boost plastic recycling rates around the world, recycling needs to be more worth the effort, and for that to happen, waste plastic needs to be worth more."