Program and/or Initiative | Timeline | Lead * | Anticipated Outcome | Recommendation |
4.a. (i) | Develop and implement a “shop local” campaign aimed at keeping local dollars within the community (#BrantfordTogether campaign launched on April 6) |
April - ongoing |
EDTD (primary), ERTF, SNT, DBBIA, CCBB, Enterprise Brant, HHBRTA |
Increase consumer spending to local business and create a sense of pride for supporting local |
Maintain the spotlight on local businesses through the #BrantfordTogether social media campaign |
4.a. (ii) | Develop and implement a “shop local” campaign aimed at keeping local dollars within the community (#BrantfordTogether campaign launched on April 6) |
April - ongoing |
EDTD (primary), ERTF, SNT, DBBIA, CCBB, Enterprise Brant, HHBRTA |
Increase consumer spending to local business and create a sense of pride for supporting local |
Continue cross promotion and support of local businesses, that remain open or will be reopening, through online platforms (local business app, social media cross - posting, online gift card procurement and e-commerce) |
4.a. (iii) | Develop and implement a “shop local” campaign aimed at keeping local dollars within the community (#BrantfordTogether campaign launched on April 6) |
April - ongoing |
EDTD (primary), ERTF, SNT, DBBIA, CCBB, Enterprise Brant, HHBRTA |
Increase consumer spending to local business and create a sense of pride for supporting local |
Shop Local Program specifically focused on DBBIA (Stronger Together campaign) |
4.a. (iv) | Develop and implement a “shop local” campaign aimed at keeping local dollars within the community (#BrantfordTogether campaign launched on April 6) |
April - ongoing |
EDTD (primary), ERTF, SNT, DBBIA, CCBB, Enterprise Brant, HHBRTA |
Increase consumer spending to local business and create a sense of pride for supporting local |
Creation of a small business association specifically for hospitality businesses (restaurants, bars, hotels, etc.) |
4.a. (v) | Develop and implement a “shop local” campaign aimed at keeping local dollars within the community (#BrantfordTogether campaign launched on April 6) |
April - ongoing |
EDTD (primary), ERTF, SNT, DBBIA, CCBB, Enterprise Brant, HHBRTA |
Increase consumer spending to local business and create a sense of pride for supporting local |
Promote Brantford Expositor ‘Connect with Local Business’ free online business directory initiative for open businesses |
4.a. (vi) | Develop and implement a “shop local” campaign aimed at keeping local dollars within the community (#BrantfordTogether campaign launched on April 6) |
April - ongoing |
EDTD (primary), ERTF, SNT, DBBIA, CCBB, Enterprise Brant, HHBRTA |
Increase consumer spending to local business and create a sense of pride for supporting local |
Digital Main Street program |
4.a. (vii) | Develop and implement a “shop local” campaign aimed at keeping local dollars within the community (#BrantfordTogether campaign launched on April 6) |
April - ongoing |
EDTD (primary), ERTF, SNT, DBBIA, CCBB, Enterprise Brant, HHBRTA |
Increase consumer spending to local business and create a sense of pride for supporting local |
Invite the County of Brant, Six Nations of the Grand River and Mississaugas of the Credit to participate fully in the shop local campaign |
4.b. | Investigate the feasibility of changing procurement policies to focus on local products and services |
June - ongoing |
ERTF, CoB Purchasing Department |
Encourage businesses (private and public) to review and update procurement policies with a focus on the local supply chain and economic attributes affiliated |
Call for action to Task Force representatives to review purchasing policies and consider local suppliers for goods and service |
4.c. (i) | Develop a formal marketing campaign aimed at promoting the reopening of the community overall and its competitive advantages (quality of life, affordability, labour force, domestic tourism, etc.) |
June - ongoing |
EDTD, CoB Communications and Community Engagement Department, Brant, BRREA, SNT, HHBRTA |
Increase consumer spending across all sectors and promote unique tourism amenities in collaboration with community stakeholders; Focus on downtown, especially businesses that rely on students |
Creation of a formalized marketing plan (internal/external) that evolves as the economy reopens and promotes the safety of the community |
4.c. (ii) | Develop a formal marketing campaign aimed at promoting the reopening of the community overall and its competitive advantages (quality of life, affordability, labour force, domestic tourism, etc.) |
June - ongoing |
EDTD, CoB Communications and Community Engagement Department, Brant, BRREA, SNT, HHBRTA |
Increase consumer spending across all sectors and promote unique tourism amenities in collaboration with community stakeholders; Focus on downtown, especially businesses that rely on students |
Investigate Public art/murals/reuse empty spaces – beautification in downtown core |